I really, really want Swurl to be something useful. For those who do not know what Swurl is, is a lifestreaming app that does a beautiful job of displaying all of your internet activity in one place. The timeline view of Swurl is facinating, it really does a great job of visually representing your online life in a pretty calendar. I find myself taking pictures and uploading them, just to make my Swurl look prettier. Not only does Swurl do a good job of displaying your life, but it also discovers your friends in other social networks and keeps a list of them for you to view their activity… zero work is needed on your part.
So what is the problem?
Swurl doesn’t give you a way to take things out of Swurl. Yes there is an RSS feed… but any lifestreaming app has that. What makes Swurl brilliant is not its ability to aggregate your life… it is Swurl’s ability to make it visually stunning. Swurl provides no mechanism for taking that great visual feast and putting it in your own space. I guess their intension is for you to turn your Swurl into your primary web presence… but for those with established blogs (which is something that is highly likely for their primary audience of early adopters) the idea is laughable.
I think that in order for Swurl to not get lost in the infinity that is the Internet it needs to provide a way for users to bring their beautful Swurl content into their own spaces, through embed code, or badges… or anything that works really.
Until that day comes though I guess I will have to be happy with links and being the only person who ever really sees my Swurl.
My Swurl: http://andremalan.swurl.com/timeline